Business to Business Electronic Commerce: Challenges and Solutions

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel – selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began – called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. The audience for this book includes students, scholars, researchers and practitioners. Any currently engaged in the utilization and management of electronic commerce technologies will be interested in Business to Business Electronic Commerce to learn about the latest issues and challenges facing businesses throughout the world.

Merrill Warkentin is Associate Professor of MIS in the College of Business and Industry at Mississippi State University. He has authored over 100 articles, chapters, and books. His research, primarily in eCommerce, virtual teams, expert systems, and system security, has appeared in such journals as MIS Quarterly, Decision Sciences, Information Systems Journal, Journal of Knowledge Engineering & Technology, Journal of Electronic Commerce Research, Logistics Information Management, ACM Applied Computing Review, Expert Systems, and Journal of Computer Information Systems. Professor Warkentin is a co-author of Electronic Commerce: A Managerial Perspective (2e) (Prentice Hall, 2002) and Editor of Business-to-Business Electronic Commerce: Challenges and Solutions (Idea Group Publishing, 2002). He is currently on the editorial board of Information Resources Management Journal. Dr. Warkentin has served as a consultant to numerous companies and organizations, and has been a featured speaker at over one hundred industry association meetings, executive development seminars, and academic conferences. He has been a Lecturer at the Army Logistics Management College and since 1996, he has served as National Distinguished Lecturer for the Association for Computing Machinery (ACM). Professor Warkentin holds BA, MA, and Ph.D. degrees from the University of Nebraska-Lincoln.