Business: The Emami Way

Thinking of starting up a business? Hoping it will succeed beyond your wildest dreams?

You could start with advice from someone who knows. R.

S. Agarwal, along with his friend R.

S. Goenka, has built a business from scratch, failed, picked himself up and now heads Emami - a multinational brand Made in India.

His wisdom on various business and personal aspects is distilled in an easy-to-read and insightful narrative about his life and business. It is a concise, compelling read for every entrepreneur, whether just starting out or well-established.

Agarwal combines a pragmatic, down-to-earth approach to work and the rat race with a childlike wonder and the utopian daydreams of the eternal optimist. With rare sensitivity and humanity, good, old-fashioned ethics and cutting-edge technology, Agarwal has transformed a dream into the business giant it is today.

This book tells the story of that odyssey with candour and sagacity. There are short stories that deliver home truths, snippets that delight and quotes that enlighten.

Business: The Emami Way is, in short, an MBA in an easy-to-understand handbook.

R.S. Agarwal is a chartered accountant, company secretary, bachelor of law and a master degree holder in commerce. From a very humble beginning and with very limited resources, Agarwal has driven Emami with his exceptional business acumen and enabled it to become a force to reckon with. Today he is rightly revered as a visionary, an administrator and a modern-day management guru par excellence. He is also known as the 'ideas man', whose innovative ideas, consumer insights and ability to identify as well as capitalize on opportunities with speed and precision inspire awe. An avid reader, writer, art connoisseur and seeker of knowledge, Agarwal continues to rethink, redefine and reshape Emami along with the company's co-founder and his childhood best friend, R.S. Goenka. R.S. Goenka is a master of commerce and bachelor of law. A taxation expert, he is a master in strategic planning, corporate affairs and finance. He is a firm believer in recognizing achievements, possesses excellent PR skills, connects with people at all levels and is also a great creator of shift of mindset. Furthermore, he is always open to trying out new ideas, new means of implementation and building new capabilities. Totally attuned and complementary to each other, he and his childhood friend R.S. Agarwal share the same thoughts in matters of innovation, ideation, activation and implementation that have led them to create and build brand Emami. Their journey and the success stories not only make them unparalleled achievers in the field of business but continue to motivate one and all.