Business and Its Environment

Baron, David P

ISBN 10: 0130928267 / ISBN 13: 9780130928269

Published by Prentice Hall, 1993

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Prentice Hall Pub Date: 1/1/1993 Binding: Hardcover Pages: 718 Reprint edition.

Seller Inventory # 6319450

Bibliographic Details

• Title: Business and Its Environment
• Publisher: Prentice Hall
• Publication Date: 1993
• Language: English
• ISBN 10: 0130928267
• ISBN 13: 9780130928269
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.

Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; International Political Economy; Ethics and Corporate Social Responsibility

Today’s businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

From the Publisher

For courses in Business Environment, and Business/Government/Society. The author takes a managerial orientation focusing on strategy formulation and implementation. He integrates treatment of the economics and politics of antitrust, regulation, environmental protection, and international trade policy. Ethical dimensions of issues are considered as well as the development of frameworks for analyzing ethical concerns and making decision.