The business environment enables foresight into future threats. This textbook provides a comprehensive analysis of the various factors that influence the functioning of the business world. It explores the economic, social, cultural, technological, legal, and political aspects of the business environment, and their impact on business operations. The book offers valuable insights into the changing dynamics of the global business environment and the challenges faced by businesses in adapting to them. It provides readers with a critical understanding of the factors that shape business decisions and strategies, and the tools and techniques used to analyze them.

About the Author

Dr. Risha Khandelwal has expertise in finance and global business as an academician and researcher. She has been teaching and conducting research for more than six years. She has held positions at JECRC University in Jaipur and GL A University in Mathura. She received the UGC fellowship after passing the NET-JRF. She has written case studies, book chapters, and research papers that have been indexed by Google Scholar and SCOPUS. She is proficient in utilizing econometrics to analyze secondary data. She is currently a freelancer, helping academics with their research projects.

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