Business Essentials

Griffin, Ricky W., Ebert, Ronald J., Starke, Frederick A.

ISBN 10: 0130432644 / ISBN 13: 9780130432643

Published by Pearson Education Canada, 2002

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2211740-6

Synopsis:

Geared for an Introduction to Business course. This best-selling text continues to present a briefer, no-nonsense approach to the fundamentals of business which spans the range of all functional areas - management, marketing, operations, accounting, information systems, finance, and legal studies. *New organization: Streamlines content into 16 chapters divided into 6 parts with 2 appendices. *Crafting Your Business Plan Exercises: Chapter-ending exercises apply chapter material to the task of developing a business plan. Students are encouraged first to examine sample plans and then to personalize their own plans using the Windows-based Business Plan Pro software. *PHLIP/CW companion website: Includes an Interactive Study Guide, Current Events Articles with discussion questions, Student Study Hall, Career Center, Writing Center, Research Center, and Ask the Tutor. *Two Part-Opening Chapter Case Vignettes: Open and close each chapter. The chapter-opening vignette introduces a current real-world business situation involving the content and issues that follow in the chapter. The chapter-closing vignette tells the rest of the story, poses questions for discussion, and leads into the cha

From the Back Cover: This best-selling book presents a brief no-nonsense approach to the fundamentals of business which spans the range of all functional areas management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium.

Bibliographic Details

Title: Business Essentials
Publisher: Pearson Education Canada
Publication Date: 2002
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition