Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders
Language: English
Published by Palgrave MacMillan, 2014
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
US$ 8.98
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Add to basketItem description from seller
Seller Inventory # G1137387734I4N00
- Title
- Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders
- Author
- Ragas, M.; Culp, E.
- Publisher
- Palgrave MacMillan
- Publication year
- 2014
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1137387734
- ISBN 13
- 9781137387738
- Item weight
- 0.9 pounds
Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
"Synopsis" may belong to another edition of this title.
About the Author
Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
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