Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
Language: English
Published by Palgrave Macmillan (edition 2014), 2014
- Hardcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
US$ 16.91
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 1137387734-11-6
- Title
- Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
- Author
- Ragas, M.; Culp, E.
- Publisher
- Palgrave Macmillan (edition 2014)
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1137387734
- ISBN 13
- 9781137387738
- Edition
- 2014.
Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
"Synopsis" may belong to another edition of this title.
About the Author
Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.
"About the title" may belong to another edition of this title.
BooksRun
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