Business Event Experiences, Destination Image and Post-Visit Behaviour | An International MICE Event Visitor's Perspective in Kenya

Ngacha Weru

ISBN 10: 6203846759 / ISBN 13: 9786203846751

Published by LAP LAMBERT Academic Publishing, 2021

About this Item

Business Event Experiences, Destination Image and Post-Visit Behaviour | An International MICE Event Visitor's Perspective in Kenya | Ngacha Weru | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786203846751 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 120063717

Bibliographic Details

• Title: Business Event Experiences, Destination Image and Post-Visit Behaviour | An International MICE Event Visitor's Perspective in Kenya
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2021
• Language: English
• ISBN 10: 6203846759
• ISBN 13: 9786203846751
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 11D millimeters 220 millimeters width by 150 millimeters height by 11 millimeters depth
• Weight: 262 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world.