A Business Framework for International Commercialization of Innovative Construction Products

Businesses, consumers, industry groups, and governments understand the importance of innovation for continued economic success and improvements in quality of life. However, innovation remains an opaque topic.

A paradox exists in the construction industry at-large; using innovation is vital yet challenges the value to individual organizations. This paradox is supported by a landscape that includes a sizable graveyard of failed attempts at innovation on grand and small scales. As a result, A Business Framework for International Commercialization of Innovative Construction Products is the next book in a series looking at solutions to innovation adoption in a resistant industry.

The study in this book relies on sequential explanatory mixed method research design. Such methodologies utilize distinct phases in order to gain insight into the commercialization processes. Findings suggest perceived versus actual risks and barriers to the international commercialization process for an integral product to the construction process. Based on the identified barriers, the researchers develop market-based strategies that are incorporated into common business practices for residential construction innovation.

Dr. Ali Albassami is working as a consultant for Investment and Business Development at King Abdullah City for Atomic and Renewable Energy. Dr. Ali has a PhD degree in environmental design and planning and a master s degree in building construction, both at Viginia Tech. His passion for helping organizations in all aspects of creating sustainable built environment flows through in the expert industry coverage he provides.

Andrew Patton McCoy, PhD, is the Preston and Catharine White Endowed Fellow and associate director of the Myers-Lawson School of Construction (MLSoC) and the director of the Virginia Center for Housing Research (VCHR) at Virginia Tech.  He is associate professor of Building Construction in the Myers-Lawson School of Construction, a joint venture of the College of Engineering and the College of Architecture and Urban Studies which focuses on inter-disciplinary, multi-departmental outreach, research and education.