Business

Griffin, Ricky W.; Ebert, Ronald J.

ISBN 10: 0131495372 / ISBN 13: 9780131495371

Published by Pearson College Div, 2005

About this Item

Very Good condition.Crisp pages. Clean cover and pages. Book shows minimal shelf wear. No highlighting/marking. Not Satisfied? Contact us to get a refund.

Seller Inventory # BRG-36_1_168

Bibliographic Details

• Title: Business
• Publisher: Pearson College Div
• Publication Date: 2005
• Language: English
• ISBN 10: 0131495372
• ISBN 13: 9780131495371
• Binding: hardcover
• Condition: Very Good
• Weight: 61 ounces

About this title

Synopsis

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

From the Publisher

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.