The Business of Healing: How to Build Profitable, Mission-Driven Healthcare Businesses

Build Healthcare Businesses That Work

Clinical brilliance doesn't guarantee business success. Every year, talented healthcare professionals launch practices and watch them struggle because medical training never covered cash flow, compliance, or scaling operations.

The Business of Healing fills that gap. Stephen and Sterling Carter, fraternal twins who've built and scaled therapy, hospice, and staffing companies, deliver the practical business education healthcare professionals need.

Inside, you'll discover:

• how to shift from clinician to CEO and build teams that scale without your constant involvement
• create systems and processes that maintain quality as you grow
• navigate healthcare compliance and become bankable to lenders and investors
• leverage technology and automation to reduce burnout and improve patient care

Grounded in real-world experience and packed with actionable frameworks, The Business of Healing shows clinicians, executives, and aspiring entrepreneurs how to build profitable, people-first healthcare ventures. This is your mini MBA for an industry that desperately needs mission-driven leaders.

STERLING CARTER, DPT, is a licensed physical therapist with over twenty years of clinical experience and a decorated US Army Major who served for more than twenty-five years. He co-founded Cartera Health, where he leads clinical operations and quality initiatives. He resides in Texas.

STEPHEN LEVI CARTER is a US Army veteran who served as a combat medic during Desert Storm. He holds a bachelor's degree in business administration and an MBA in change management and finance. As co-founder of Cartera Health, he oversees business strategy, acquisitions, and operational scaling across the company's portfolio of healthcare ventures.