Business Informatics: Navigating Digital Transformation With Organisational Semiotics

The ongoing digitalisation and transformation of business requires new approaches to studying organisations. This fully revised and updated second edition provides an expert exploration of how data and information are managed through the distinctive lenses of business informatics and organisational semiotics.

Reaching beyond traditional information systems theory, this book explores how meaning is constructed and how signs and digital resources influence behaviour, decision-making, and innovation. The authors employ a twin worlds concept to help readers understand the intersection between operational and digital artefacts and processes.

Bridging theory and practice via a series of case studies and real-world examples, this book prepares students to understand, analyse and engage with digitally driven business environments.

Kecheng Liu is a fellow of the British Computer Society and a senior fellow of the Higher Education Academy. With an academic background in computer science (BSc) and information management (PhD), he was appointed to his first professorship in computer science over two decades ago. He is currently a full professor and holds the Chair in Applied Informatics at Henley Business School, University of Reading.

Hua Claria Guo is a lecturer in the School of Electronic Engineering and Computer Science at Queen Mary University of London. She holds a PhD in business informatics from the Informatics Research Centre of the University of Reading and an MBA from the Hong Kong University of Science and Technology.

Qi Lecky Li is a lecturer in the Department of Digitalisation, Marketing and Entrepreneurship, and faculty member in the Digital Talent Academy at Henley Business School. He earned his PhD in Business Informatics from the Informatics Research Centre at the University of Reading.