This book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that's at the fingertips of decision makers. It describes what's involved in using business intelligence to bring together information, people, and technology to create successful business strategies-and how to execute those strategies with confidence. Real-life case studies show how world leaders in finance, manufacturing, and retail have successfully implemented business intelligence solutions and detail the benefits they have reaped.

About the Author

Elizabeth Vitt, a manager at Aspirity, has six years of business development, project management, consulting, and training experience in business intelligence. Her industry experience includes implementations in retail, manufacturing, and healthcare. She has specialized expertise as an educator in data-warehousing design and implementation and is an author of the Microsoft Official Curricula (MOC) for Microsoft's business intelligence product offerings. Elizabeth is also a frequent speaker at SQL Server conferences worldwide. She earned a B.S. in environmental engineering from Northwestern University in Evanston, IL.

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