12 Business Lessons from Running an Ultra Marathon: How to set, plan and deliver exciting, yet scary, business and running goals

12 Business lessons from running an ultra marathon is a business book and a running book.

In May 2021 to celebrate his 60th birthday specialist business sales and presentation coach Trevor Lee tackled the Classic Quarter - a 44 mile ultra marathon on the Cornish Coastal path from Lizard Point to Lands End.

12 Business lessons from running an ultra marathon shares Trevor’s determined and persistent journey from making a gutsy announcement at a business event to crossing the finish line 815 days, 350 training runs, 2300 training miles and £7000 of fundraising later.

Trevor passionately shares the ultra running lessons he learnt and turns them into accomplished business advice and ideas, interspersed with highlights from his 2300 miles of persistent and disciplined training.

The 12 business lessons are easy to implement and will be invaluable, inspiring and helpful to small businesses and startups as well as established businesses looking to re-energise. The 12 lessons are also in 'running' format so ideal for anyone planning their own ultra running experience.