All Business is Local: Why Place Matters More than Ever in a Global, Virtual World : Why Place Matters More Than Ever in a Global, Virtual World

John Quelch

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Language: English

Published by Portfolio Penguin, 2012

0241961645 / 9780241961643

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neu Neuware, Importqualität, auf Lager - What's the most important factor in business today Global competition Digital development Or is the age-old concept of 'place' actually the key to success even in todays advanced economy Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives.Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed.

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Title
All Business is Local: Why Place Matters More than Ever in a Global, Virtual World : Why Place Matters More Than Ever in a Global, Virtual World
Author
John Quelch
Publisher
Portfolio Penguin
Publication year
2012
Condition
Neu
Binding
Paperback
Language
English
ISBN 10
0241961645
ISBN 13
9780241961643
Item weight
340 grams
Dimensions
234x152x16

AHA-BUCH GmbH

Einbeck, Germany

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