All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World

Joca, E. Katherine, Quelch, A. John

ISBN 10: 0241961645 / ISBN 13: 9780241961643

Published by Penguin Books, Limited, 2012

About this Item

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 17496104-20

Bibliographic Details

• Title: All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World
• Publisher: Penguin Books, Limited
• Publication Date: 2012
• Language: English
• ISBN 10: 0241961645
• ISBN 13: 9780241961643
• Binding: Soft cover
• Condition: Good
• Weight: 0.745 pounds

About this title

Synopsis

BOOKS

About the Author

John A. Quelch is dean, vice president and distinguished professor of inter-national management at the China Europe International Business School (CEIBS). He was formerly senior asso-ciate dean of the Harvard Business School and dean of the London Business School. He is also a director of WPP and Alere, a member of the Coun-cil on Foreign Relations, and a fellow of the Royal Geographical Society. Katherine E. Jocz is a consultant and writer on marketing. She was formerly a research associate at the Harvard Business School and director of networks and relationships at Marketspace, a Monitor Group company. She has served as a member of the editorial review board of the Journal of Marketing and the board of directors of the Asso-ciation for Consumer Research.