All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
Jocz Katherine E.&John Quelch A.
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Language: English
Published by PENGUIN PORTFOLIO, 2012
- Softcover
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Softcover
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- Title
- All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
- Author
- Jocz Katherine E.&John Quelch A.
- Publisher
- PENGUIN PORTFOLIO
- Publication year
- 2012
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0241961645
- ISBN 13
- 9780241961643
BOOKS
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About the Author
John A. Quelch is dean, vice president and distinguished professor of inter-national management at the China Europe International Business School (CEIBS). He was formerly senior asso-ciate dean of the Harvard Business School and dean of the London Business School. He is also a director of WPP and Alere, a member of the Coun-cil on Foreign Relations, and a fellow of the Royal Geographical Society. Katherine E. Jocz is a consultant and writer on marketing. She was formerly a research associate at the Harvard Business School and director of networks and relationships at Marketspace, a Monitor Group company. She has served as a member of the editorial review board of the Journal of Marketing and the board of directors of the Asso-ciation for Consumer Research.
"About the title" may belong to another edition of this title.
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