Title: Business Management Case Studies: Pran-RFL, Netflix, Mc Donalds, Google, Tesco, Apple, COCA COLA, PSA Group, Mercedes, Tesla, Toyota, Beximco, KFC, LBC Lao Brewery Company
Publisher: Books on Demand
Publication Date: 2021
Language: English
ISBN 10: 3754316915
ISBN 13: 9783754316917
Binding: Soft cover
Condition: New

About this title

Synopsis

Business Concepts for Management Students and Practitioners

About the Author

Patrick Siegfried is Professor for International Management at the International School of Management in Frankfurt/Germany. He also holds a Guest Professorship for Entrepreneurship at the Szent Istv�n University in G�d�ll�/Hungary. He has professional experience as a CEO of various logistics companies and as a commercial manager for an international distribution centre. His research focuses is on Strategic Management and Innovation Management in Startups.

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