Business Management Case Studies: Teaching Approach & Research Tool

This is a book with case studies in Business Management prepared purely for academic purpose only. All the cases are based on events published in national and international news papers, news portals, journals, magazines etc. Thus live cases have been included here to able the readers to think over the management problems and possibly come with their own innovative solutions. Each case is followed by some questions framed by the author to give a thinking dimension to the potential readers. To motivate students and readers in the field of management studies, some interesting stories about life of some successful academicians & professionals have been included too in this book (content collected from different publicly available resources over the internet). Hope management students of different levels will find this book useful to improve their thinking power for solving management related issues and challenges. Though best care is taken to avoid any type of typological & other errors, still author shall try to remove them in future, if it really exist in this version. The book is dedicated to the parents of the author Dr.Tuhin Mukherjee.

Author (ranked 2)in B.Sc(Math(H),Eco,Stat)followed by B.Tech(CSE)(ranked 1 in area Artificial Intelligence)from University of Calcutta,India. Subsequently he did MBA(Finance)(got highest in his department)followed by Ph.D. from University of Kalyani,India.Presently working as assistant prof in University of Kalyani & published many research papers.