AI and Business: Mapping the Present for Harnessing the Future

AI and Business: Mapping the Present for Harnessing the Future addresses the growing need for businesses to not only understand but effectively implement artificial intelligence (AI) as a core component of their operational strategies. AI has quickly evolved from an experimental technology to a transformative tool reshaping the business landscape. While many organisations recognise its potential, numerous others struggle to integrate AI into their existing frameworks and align it with their strategic goals. This contributed work offers a comprehensive, practical guide for businesses seeking to implement AI across various functions, including marketing, finance, operations, and human resources, while highlighting the critical steps to bridge the gap between technology and effective business use.

Through a blend of fundamental AI concepts such as machine learning, deep learning, and neural networks, alongside real-world case studies from industry leaders like Amazon, Google, IBM, and BOSH, the authors offer insights into how AI has catalysed transformation within these companies. By providing a balanced view of both the opportunities and challenges AI presents, it equips business professionals, leaders, and students with the tools and knowledge necessary to leverage AI for tangible, future-driven success.

Rahul Pratap Singh Kaurav is an Associate Professor at FORE School of Management, India.

Surabhi Koul is an Assistant Professor at FORE School of Management, India.