Title: Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Publisher: McGraw-Hill/Irwin
Publication Date: 2005
Language: English
ISBN 10: 0072865784
ISBN 13: 9780072865783
Binding: Hardcover
Edition: 3rd Edition
Condition: New

About this title

Synopsis

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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