Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Language: English
Published by McGraw-Hill/Irwin, 2005
- Hardcover
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Hardcover
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- Title
- Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
- Author
- Tanner, John,Dwyer, F. Robert
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2005
- Condition
- Acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072865784
- ISBN 13
- 9780072865783
- Edition
- 3rd Edition
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
"Synopsis" may belong to another edition of this title.
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