Business Marketing: Connecting Strategy, Relationships, and Learning
F. Robert Dwyer
ISBN 10: 0071263438 ISBN 13: 9780071263436
Published by McGraw-Hill, 2008
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paperback
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The Maryland Book Bank, Baltimore, MD, U.S.A.
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About this Item
Description:
Corners are slightly bent. Used - Good. Seller Inventory # 11-F-5-0172
Synopsis:
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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Bibliographic Details
Title: Business Marketing: Connecting Strategy, ...
Publisher: McGraw-Hill
Publication Date: 2008
Binding: paperback
Condition: Good
Edition: 4th Edition.