Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
F. Robert Dwyer; John Tanner
ISBN 10: 0072865784 ISBN 13: 9780072865783
Published by McGraw-Hill/Irwin, 2005
Used
Hardcover
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072865784I4N00
Synopsis:
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Business Marketing: Connecting Strategy, ...
Publisher: McGraw-Hill/Irwin
Publication Date: 2005
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 3rd Edition