The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

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Bibliographic Details

Title: Business Marketing: Connecting Strategy, Relationships, and Learning
Publisher: McGraw-Hill/Irwin (edition 2nd)
Publication Date: 2001
Language: English
ISBN 10: 0072410639
ISBN 13: 9780072410631
Binding: Hardcover
Edition: 2nd.
Condition: Fair

About this title

Synopsis

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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