Used very good condition. All pages clean. Quantity Available: 1. ISBN: 0072410639. ISBN/EAN: 9780072410631. Pictures of this item not already displayed here available upon request. Inventory No: 1560717044.

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Bibliographic Details

Title: Business Marketing: Connecting Strategy,relationships, And Learning, 2nd Edition
Publisher: McGraw-Hill College, Boston, MA
Publication Date: 2001
Language: English
ISBN 10: 0072410639
ISBN 13: 9780072410631
Binding: Hardcover
Edition: 2nd Edition.
Condition: Very Good

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Synopsis

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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