The Business Marketing Course: Managing in Complex Networks
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Language: English
Published by Wiley, 2001
- Softcover
- Used
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Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # H-625-706
- Title
- The Business Marketing Course: Managing in Complex Networks
- Author
- David Ford, Pierre Berthon, Stephen J. Brown, Lars-Erik Gadde, Håkan Håkansson, Peter Naudé, Thomas Ritter et Ivan Snehota
- Publisher
- Wiley
- Publication year
- 2001
- Condition
- Bon
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0471877220
- ISBN 13
- 9780471877226
'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies.
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure developed by the IMP (Industrial Marketing and Purchasing) group.
Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.
Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.
"About the title" may belong to another edition of this title.
Shipping rates from France to U.S.A.
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Ammareal est une librairie professionnelle spécialisée dans le livre d’occasion. Nous expédions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et académiques. Nous reversons jusqu’à 15% du prix de vente de chaque livre à des organisations caritatives, des bibliothèques et des associations luttant contre l’illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons.
Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.
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