The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World

Jeffrey C Ulin

ISBN 10: 0815353367 / ISBN 13: 9780815353362

Published by Routledge, 2019

About this Item

In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segmentsfilm, television, and online/digitalproviding you with an insiders perspective on media distribution that can't be found anywhere else.

Seller Inventory # CIN0815353367G

Bibliographic Details

• Title: The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
• Publisher: Routledge
• Publication Date: 2019
• Language: English
• ISBN 10: 0815353367
• ISBN 13: 9780815353362
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Good

About this title

Synopsis

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.

The third edition:

• Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;
• Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage;
• Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets;
• Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching);
• Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.

Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

About the Author

Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded and ran animation studio Wild Brain (where he created Disney’s pre-school hit Higglytown Heroes), helped manage Paramount and Universal’s overseas video joint venture, and used this book to teach the class "Media & Entertainment: Economics, Policy and Strategy" at UC Berkeley’s Haas School of Business.