Business Model Innovation: From Systematic Literature Review to Future Research Directions (International Series in Advanced Management Studies)

This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that identifies 56 key themes. Within each theme, discussion focuses on thematic patterns, potential inconsistencies and debates, and future directions and opportunities for research. 

The book makes a number of significant contributions to the field. First, it offers a deeper understanding of the evolution of research on BMI through an ontological map that identifies the key thematic areas in the literature. Second, a multilevel model is developed that clarifies the concept of BMI by identifying its drivers, contingencies, and outcomes. Third, the authors identify clear and specificdirections for further research and offer suggestions on research design, creating an informative road map for the future. The book will be of value both to scholars and researchers and to practitioners.

Daniela Andreini, PhD, is an Associate Professor in Marketing at the University of Bergamo (Italy). Her research has included business model innovation, social media marketing, multichannel retailing, sponsorship, brand management in B2B, and brand management in B2C. Her work has appeared in journals such as Industrial Marketing Management, Journal of Business Ethics, International Journal of Innovation Management, and Management Decision. She has developed and taught several innovative courses related to Marketing Management, Digital Marketing, and Management Consulting to both graduate and undergraduate students.

Cristina Bettinelli, PhD, is an Assistant Professor in Management at the University of Bergamo (Italy). Her research has included business model innovation, corporate entrepreneurship, family business, and corporate governance. Her works have appeared in journals such as Small Business Economics,Family Business Review, Futures, Journal of Family Business Strategy, and International Business Review. She teaches entrepreneurship and international business in both graduate and undergraduate courses.