The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.

This book shows readers how to:

Understand business model thinking and diagram their current personal business model
Understand the value of their skills in the marketplace and define their purpose
Articulate a vision for change
Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

About the Author

Tim Clark is an entrepreneur, a NEXT-certified entrepreneurship trainer, and author who leads the global personal business model movement at BusinessModelYou.com. After selling his startup to a NASDAQ-listed entity in a multi-million-dollar transaction, he completed doctoral research in international business model portability and went on to author or edit five books on entrepreneurship, business models, and personal development, including the international bestsellers Business Model You and Business Model Generation, which together have sold half a million copies in 26 languages. See TimClark.net.

Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at businessmodelalchemist.com.

Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.

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