Synopsis
Finally, a book comes along that provides a unique yet simple and powerful
approach to understand the business model and the critical role strategic
management has in supporting it. Its value is in business model thinking. It
brings you a combination of the best contributions of academe and industry
that will help build business model-centric organizations. Inside, you'll learn
about strategy from a business model perspective. What does that mean? It means
that you'll first have to think rigorously about your value proposition; your current
or future competencies; and your revenue streams and cost structure before developing,
adopting, or modifying your strategies.
What is the difference between a business model and a strategy? A business
model is how a company operates, and a strategy is how a company competes.
When the basis of competition changes because a new model disrupts the
economics in the industry, it requires an adjustment in business models
before any new strategy can work. This book adds a business model level to the
traditional strategic management process that is more consistent with current
"real-world" practices in strategic thinking and analysis. It takes you deeper into
the intricacies of what constitutes a business model and how current strategy
derives from it, and offers 7 modules that will show you the key components to
manage to your business model, to help conduct business model analysis, and to
assess the financial viability of a business model, just to name a few.
Dr. Francine Newth is associate professor of strategy in the School of Business at
Providence College, Providence, Rhode Island, USA.
About the Author
Dr Francine Newth, Providence, RI; Associate Professor; Providence College.
Francine Newth is an associate professor of strategy in the School of Business at Providence College (Providence, Rhode Island, USA). She holds a Doctorate in Business Administration with a concentration in International Management from Nova Southeastern University. She teaches the undergraduate and graduate capstone courses in Strategic Management, International Business and the Real World Internship Experience. Her many leadership roles include Acting Dean of the School of Business, Director of the Division of Business Administration, and Chair of the Department of Management. She served on several advisory boards and led various strategic initiatives within academia and industry. She received the Providence College School of Business Partnership Award for creating partnerships and alliances with the business community. She developed an innovative Global Learning Partnership with DSI (subsidiary of Bowater/Rexam, UK). Her research focuses on global alliances, corporate strategy, business models, and corporate governance. Her publications include articles on global dynamic capabilities, business models, and global transfer of knowledge in the International Journal of Strategic Management, the Journal on Management, and the Journal of Global Business Perspectives.Her international endeavors include conducting research with international firms such as Unilever, Mercedes-Benz, and Volkswagen in Australia, China, Germany, Singapore, Switzerland, and the United Kingdom and teaching business courses to princesses in Saudi Arabia. She has made presentations internationally and received a best paper award for her work on Strategic Alliances and Corporate Governance in Emerging Markets presented in Barcelona, Spain. She is a reviewer for Cornell Hospitality Quarterly.
"About this title" may belong to another edition of this title.
