Business Multimedia Explained

VHS-quality video, CD-quality music, images in 3-D-delivered directly to the desktop personal computer. What does it all mean for business?

In the past few years alone, multimedia has cut training time in half, facilitated interaction with customers, and transformed product design.

Peter Keen was ahead of the curve on telecommunications and information technology, predicting their profound impact on organizations and helping people manage in a new and more complex business environment. Now, he delivers this indispensable glossary that, like his previous bestselling guides, will help nontechnical managers make sense of what may otherwise be a foreign world.

From Access Time to Zipping, this guide identifies and explains 180 of the key terms, concepts, products, and corporate players in multimedia. It provides managers with a language for understanding new media and the Internet, and clarifies the business implications of multimedia technologies and applications for those who must make investment decisions.

Business Multimedia Explained is a no-nonsense primer that gives managers a head start on understanding and using multimedia as a business resource. It is every manager's critical introduction to a new and promising world.

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.