Business Performance and Financial Institutions in Europe : Business Models and Value Creation Across European Industries

This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies.

The book is divided into four parts, the first of which provides a critical assessment of the competitiveness and performance of European companies, while the second examines decision-making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars, political decision-makers, and practitioners, the book offers new perspectives on Central and Southeast European financial and business research. 

Persefoni Polychronidou is an Assistant Professor of Applied Econometrics at the Department of Economics, International Hellenic University (Greece). 

Anastasios Karasavvoglou is a Professor of Economics and President of the annual international conference “The Economies of the Balkan and Eastern European Countries”.