Synopsis
"Business Plan Project" provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers. "Business Plan Project" can be used in over 10 college-level courses. "Business Plan Project" is designed to meet important needs of each segment: the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan. "Business Plan Project" is a real-world, hands-on, step-by-step guide where students or entrepreneurs develop business plans for new ventures. The experience begins with brainstorming and deciding on a new business that meets the unique needs in the marketplace. It ends with writing a comprehensive business plan and conducting a PowerPoint presentation of the plan. Further realism is achieved through the use of a continuing case; AVID SPORT, INC., a start-up company that plans to launch a high performance running shoe called, Propell. All concepts in the text are explained using AVID as an example. The instructor's manual of this title includes outcomes for the learning experience, assessment methods, lesson plans, teaching ideas, test bank, financial statement worksheets, and forms to grade the written plan and oral presentation of the plan. Since all information that students need to develop professional business plans is in the text, lectures, handouts, and other learning aids are optional. The instructor's role can be that of a consultant to students.
About the Author
David Sellars is a former salesperson, marketing manager, advertising executive, entrepreneur, and consultant who is now a university professor. He has worked for four Fortune 1000 firms, formed and operated successful businesses, and served as a consultant to entrepreneurs who are preparing to launch new businesses. Dr. Sellars is currently professor at Davenport University and earned his BS, MBA, and PhD degrees in business.
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