The Business Planning Guide: Creating a Plan for Success in Your Own Business (7th ed)

Established as a classic, this book has been written with a jargon-free approach to analyzing the industry, forecasting revenues and expenses, and evaluating plans with break-even and cash flow analysis. This book includes two complete sample business plans, updated references and resources, an expanded marketing section, a sample partnership agreement, checklists, worksheets, and more.

David H. “Andy” Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself “Writer, Sailor, Appreciator” (not necessarily in that order), Bangs’s genial insights on building businesses have made him one of the most sought-after experts on business planning.  From his home base on the coast of New England, he has penned such perennial business classics as The Market Planning Guide and The Start-Up Guide and has coauthored numerous others.