Business Plans That Work: A Guide for Small Business 2/E

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!

With any endeavor, good planning is the key to good results―especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to:

• Determine what to include in each plan, why, and for whom
• Secure the capital you need to get the project off the ground
• Assess opportunities and risks involved in your project
• Avoid common pitfalls that cost money, time, and effort

With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

Andrew Zacharakis is the John H. Muller, Jr., Chair in Entrepreneurship at Babson College and director of the Babson College Entrepreneurship Research Conference.
Stephen Spinelli is the founder of Jiffy Lube International and president of Philadelphia University.
Jeffry A. Timmons, D.B.A., was the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide