Business Protocol: Contemporary American Practice. This item is unavailable.Business Protocol: Contemporary American Practice

Instructor Required Material

This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel.

We sell our products to students at a 25% discount for the NEW and complete textbook package.

What do students say about the Atomic Dog Online Study Guide?

Survey Results

80% of students found that the end-of chapter quizzes helped them review and prepare for exams.

Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text.

Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

David Robinson is Lecturer in Marketing at the University of California, Berkeley, and has taught at Stanford, University of San Francisco, and Santa Clara University. He studied at the University of Durham in England and then at Oxford. His Ph.D. in Psychology is from Brown University in Rhode Island and his MBA is from the Unversity of North Carolina, Chapel Hill. Every year more that 1,000 students take his Principles of Business class, and running the class is a good opportunity for him to practice his interest in service operations. Each summer, Dr. Robinson takes students on a Travel Study to the People's Republic of China. Observing intercultural differences in behavior led him to write about American practices that people take for granted.