Business Research Methods

Balanced presentation of fundamental research concepts and practical applications. Text is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. Where other texts do a content survey, Cooper emphasizes the role of decision making. A revised research process flowchart with applications in each chapter helps students visualize the process.