Business Research Methods and Statistics Using SPSS (Hardback)

Richard Burns, Professor Robert P Burns

Published by Sage Publications Ltd, 2008
ISBN 10: 1412945291 / ISBN 13: 9781412945295
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Language: English . Brand New Book. - Use SPSS confidently. Bookseller Inventory #

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Synopsis: Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.

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Title: Business Research Methods and Statistics ...
Publisher: Sage Publications Ltd
Publication Date: 2008
Binding: Hardback
Book Condition: New
Edition: New..

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