Business Research Methods and Statistics Using SPSS
Burns, Robert P.; Burns, Richard
ISBN 10: 1412945291 ISBN 13: 9781412945295
Published by SAGE Publications Ltd, 2008
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Hardcover
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Synopsis:
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
About the Author: Robert B. Burns is a retired professor who spent 40 years teaching research methods and statistics in universities around the world, including Head of Department of the Postgraduate School of Education at Bradford University and Professor of Applied Psychology at Cape Town University. He still works part-time in the Business Faculty of the University of the Sunshine Coast, Queensland, Australia.′
Richard A. Burns has several years experience teaching psychology, including Research Methods courses, at university and college levels in Australia, Norway and the UK. Currently he works within the Ageing Research Unit, at the Australian National University′s Centre for Mental Health Research in Canberra, Australia.
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Bibliographic Details
Title: Business Research Methods and Statistics ...
Publisher: SAGE Publications Ltd
Publication Date: 2008
Binding: Hardcover
Condition: New