The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
Language: English
Published by WW Norton & Co, 1996
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
US$ 7.73
Quantity: 2 available
Add to basketItem description from seller
Tips, techniques, and procedures for starting up and running a successful creative-services business. Based on input from over 4,000 self-employed creative pros, this book addresses all the issues facing an individual freelance or multiperson creative-services business: organization, staffing, management, and profitability. An operations manual for graphic designers, art directors, illustrators, writers, and advertising and public-relations professionals who are or would like to be self-employed, it answers hundreds of questions such as: How do you start freelancing? How do you manage a multiperson shop? What's the best way to market your services? How much should you charge.
Seller Inventory # CIN0393730093VG
- Title
- The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business
- Author
- Cameron S Foote
- Publisher
- WW Norton & Co
- Publication year
- 1996
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0393730093
- ISBN 13
- 9780393730098
- Illustrator
- Bellerose, Mark
How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more - and it gives you practical, real-world answers. It includes seventeen useful forms, from a sample business plan to a prototype spreadsheet, that will save time and help you run your business more professionally. (You can download these for your own use from W. W. Norton's Web site, as described on page 387.)
Compiled over six years, from the experiences of more than 4,000 entrepreneurs, The Business Side of Creativity is the indispensable guidebook for becoming a successful creative entrepreneur.
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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