The Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business
Language: English
Published by WW Norton & Co, 2014
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
US$ 6.99
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An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.
Seller Inventory # CIN0393734005G
- Title
- The Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business
- Author
- Cameron S Foote
- Publisher
- WW Norton & Co
- Publication year
- 2014
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0393734005
- ISBN 13
- 9780393734003
- Illustrator
- Bellerose, Mark
- Edition
- 4th Edition
An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.
For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives.Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity.
Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment―all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably―and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download.
How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice. 5 illustrations
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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