Title: Business @ The Speed Of Stupid: Building Smart Companies After The Technology Shakeout
Publisher: Basic Books
Publication Date: 2001
Language: English
ISBN 10: 0738205427
ISBN 13: 9780738205427
Binding: Hardcover
Condition: Good

About this title

Synopsis

Reading the headlines, one could easily conclude that many of today's technology-driven ventures are dying because of a lack of funds or a shortage of business opportunities. But what really lies at the root cause of their demise is a technocentric disregard for strategy and general management principles.Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to be profitable to survive on the Web. Bringing realism and experience to the table to counteract the lingering technology industry hype, Business @ the Speed of Stupid explains how to survive and profit in the next phase of our technology-driven economy.

About the Author

Alan Morrison is co-founder and CEO of Executive Thought, a consulting and coaching firm for executive leaders. He has held several technical support and management positions at NCR Corporation, Lockheed Martin, and ABF Freight Systems and has consulted with such companies as Citibank, Entergy, JDEdwards, KBkids.com and USA.net. Previously, he served as a military officer and fighter pilot, first with the United States Marine Corps and then the Air National Guard, retiring with the rank of Lieutenant Colonel. He lives in Castle Rock, Colorado. Dan Burke is CEO of Influence Direct, a marketing firm that specializes in helping companies reach consumers on the Internet. He held various executive roles for the Denver-based software company IQdestination, was Director of Consulting Services and Director of E-Commerce Solutions for Raymond James Consulting, a national technology and management-consulting firm. Burke has consulted for such corporations as Microsoft, JDEdwards, and IBM, and currently serves on the board of eSubjects and Projectricity. He lives in Parker, Colorado.

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