The Business of Sports : Cases and Text on Strategy and Management
Foster, George, Walsh, Bill, Greyser, Stephen A.
ISBN 10: 0324233841 ISBN 13: 9780324233841
Published by Cengage South-Western, 2005
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Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15261156-6
Synopsis:
This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.
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Bibliographic Details
Title: The Business of Sports : Cases and Text on ...
Publisher: Cengage South-Western
Publication Date: 2005
Binding: Hardcover
Condition: Very Good
Edition: 1 Edition.
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The Business of Sports: Cases and Text on Strategy and Management
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South-Western College Pub, 2005
ISBN 10: 0324233841
ISBN 13: 9780324233841
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The Business of Sports: Cases and Text on Strategy and Management
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ISBN 10: 0324233841
ISBN 13: 9780324233841
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The Business of Sports: Cases and Text on Strategy and Management
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ISBN 10: 0324233841
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The Business of Sports: Cases and Text on Strategy and Management
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Business of Sports: The cases on Strategy and Management
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