The Business of Sports : Cases and Text on Strategy and Management. This item is unavailable.
Language: English
Published by Cengage South-Western, 2005
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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AbeBooks seller since October 13, 2008
Unavailable
Hardcover
Condition: Used - Very good
US$ 12.89
Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 15261156-6
- Title
- The Business of Sports : Cases and Text on Strategy and Management
- Author
- Foster, George, Walsh, Bill, Greyser, Stephen A.
- Publisher
- Cengage South-Western
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0324233841
- ISBN 13
- 9780324233841
- Edition
- 1 Edition.
- Item weight
- 1.069 pounds
- Dimensions
- N/A
This is a case book written by prominent authors at both Harvard and Stanford. It contains ten sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.
"Synopsis" may belong to another edition of this title.
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