Business Statistics, Student Study Guide: For Contemporary Decision Making

The text is not written for those students who will become statisticians; it is written for future decision makers in business. The focus and goal is to make students better quantitative decision makers.

The concepts of statistics are presented in the setting of business decision making through the use of many real world examples, real business data and applications.

Student Study Guide:  Designed to be used alongside the text book, this invaluable step-by-step study guide walks students through the text as they read it and work problems while supporting the decision making approach.

Real data.

Real applications.

Real decisions.

Do bigger donut shops sell more donuts? How do firms in the electronic industry select suppliers? Does it pay to enter India's huge untapped rural marketplace?

To solve real-world business decision dilemmas such as these, you need the power f statistics.

Almost every business area relies on statistics-from information gathered about the marketplace and the competition to economic and financial data. But the numbers don't mean anything, unless you can make an informed decision based on the data that has been collected. That's why Ken Black's BUSINESS STATISTICS for Contemporary Decision Making equips you with the quantitative decision-making skills and analysis techniques you need to make smart decisions based on real-world data.

Here's how Black's practical, problem-solving approach prepares you for the real business world:

• Decision Dilemmas at the beginning of each chapter give you the opportunity to apply the techniques presented in the chapter to real-world business scenarios.
• Up-to-Date Coverage of Techniques includes Chi-square, scatter plots, regression analysis, time series forecasting,and the HTAB (Hypothesize, Test, Action, Business implications) system for testing hypotheses.
• In Response sections at the end of chapters address the questions posed by the Decision Dilemmas using techniques and concepts from the chapter.
• Using the Computer sections explain how to use MINITAB and Microsoft Excel to analyze data with the techniques from the chapter.
• Business-Oriented Cases, including new and updated cases in this edition, illustrate and analyze real problems facing real companies.
• A Resource-Filled CD (packaged with this text) features problem datasets in MINITAB and Microsoft Excel and real databases containing data gathered Stock Exchange.
• Ethical Considerations sections help you understand ethical issues in statistics, such as violation of assumptions, misrepresentation of graphs, and over and under-stating results.