From Business Strategy to IT Action: Right Decisions for a Better Bottom Line

Benson, Robert J.; Bugnitz, Tom

ISBN 10: 0471491918 / ISBN 13: 9780471491910

Published by Wiley, 2004

About this Item

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Seller Inventory # ria9780471491910_new

Bibliographic Details

• Title: From Business Strategy to IT Action: Right Decisions for a Better Bottom Line
• Publisher: Wiley
• Publication Date: 2004
• Language: English
• ISBN 10: 0471491918
• ISBN 13: 9780471491910
• Binding: Hardcover
• Condition: New

About this title

Synopsis

From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as:
* The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment, and assessing a company's entire IT budget
* Methods for using IT Impact Management to establish IT culture and performance models for the business/IT connection
* The IT Improvement Zone, which quickly identifies where a company can focus its energies for maximum results
* And much more

About the Author

Robert J. Benson is a principal with The Beta Group, a consulting firm with clients in the United States and throughout the world. He is affiliate professor of computer science at Washington University and part-time professor of information management at Tilburg University in the Netherlands. He is coauthor of Information Economics: Linking Information Technology and Business Performance and Information Strategy and Economics.

Thomas L. Bugnitz is President of The Beta Group. He is a frequent speaker on technology management and an adjunct professor at Washington University.

William B. Walton is a principal with The Beta Group. Prior to joining The Beta Group, he spent seventeen years with Gartner Group, where he developed IT measurement services and associated analytical methods.