Your Business Strategy for the Intangible Future

Leinonen, Miikka; Wezowski, Martin; Schindler, Thomas; Merkel, Urs; Busetto, Alberto-Giovanni; Erhard, David; Burkhardt, Tobias

ISBN 10: 9526538706 / ISBN 13: 9789526538709

Published by Immaterial ltd, 2024

About this Item

Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Miikka Leinonen dives into the evolving business landscape where the intangible - data, AI, digital twins, emotions, creativity, knowledge, brand, and culture - increasingly dictates success over the tangible. Leinonen offers a theoretical framework and practical tools for navigating this shift, emphasizing the symbiosis between material and immaterial assets. This book is essential for leaders, consultants, and facilitators looking to innovate, grow, and thrive by embracing the intangible. Its insights are crucial for anyone aiming to lead in tomorrow's business world, making it a must-buy for forward-thinking professionals.

Seller Inventory # 43004872/1

Bibliographic Details

• Title: Your Business Strategy for the Intangible Future
• Publisher: Immaterial ltd
• Publication Date: 2024
• Language: English
• ISBN 10: 9526538706
• ISBN 13: 9789526538709
• Binding: Soft cover
• Condition: Hervorragend
• Seller catalogs:
  • Bücher

About this title

Synopsis

Miikka Leinonen dives into the evolving business landscape where the intangible — data, AI, digital twins, emotions, creativity, knowledge, brand, and culture — increasingly dictates success over the tangible. Leinonen offers a theoretical framework and practical tools for navigating this shift, emphasizing the symbiosis between material and immaterial assets. This book is essential for leaders, consultants, and facilitators looking to innovate, grow, and thrive by embracing the intangible. Its insights are crucial for anyone aiming to lead in tomorrow's business world, making it a must-buy for forward-thinking professionals.

From the Back Cover

Today's most valuable assets are those we cannot touch: client emotions, company culture, talent, brand identity, data, artificial intelligence, and digital twins. These intangible elements are redefining success, and pushing leaders to venture beyond the familiar terrain of physical assets, liner processes, and control.

This book is a visionary guide for navigating this new landscape. It reveals how intangibles have become the primary drivers of business value. Through insightful analysis, this book demonstrates the critical need for leaders to understand and leverage these unseen forces that are shaping the future of business.

With clear guidance and practical tools, this book enables boards and leadership teams to effectively integrate intangible elements into their strategic vision.
Prepare to redefine your approach to business and leadership. Embrace the intangible, and unlock the full potential of your company's future.