Business Strategy: An Introduction

David Campbell

ISBN 10: 023021858X / ISBN 13: 9780230218581

Published by Macmillan Education UK, 2011

About this Item

2011. 3rd Edition. Paperback. Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. Num Pages: 392 pages, 68 colour illustrations, 50 figures, 27 black & white tables. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 248 x 189 x 19. Weight in Grams: 834. . . . . .

Seller Inventory # V9780230218581

Bibliographic Details

• Title: Business Strategy: An Introduction
• Publisher: Macmillan Education UK
• Publication Date: 2011
• Language: English
• ISBN 10: 023021858X
• ISBN 13: 9780230218581
• Binding: Soft cover
• Edition: 3rd Edition
• Condition: New

About this title

Synopsis

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

About the Author

David Edgar is a British playwright and journalist, whose works are known for their strong political content. Edgar began to write in the wake of the student rebellions of 1968. His reputation was established when Destiny (1976), which examines racist and fascist elements in British culture, was performed in a production by the RSC. His other works include Wreckers (1977), Mary Barnes (1977), The Jail Diary of Albie Sachs (1978), Maydays (1983), That Summer (1987), The Shape of the Table (1990), The Prisoner's Dilemma (2002), Albert Speer (1999), Continental Divide (2003), Playing With Fire (2005), and Testing the Echo (2008). Edgar has also been involved with community theatre projects, most notably A Time to Keep (2007), co-written with Stephanie Dale for community actors in Dorchester.