Business Strategy for the Wine Industry: Developing and designing a strategy for every type of wine producer across a national wine industry

Orr, Stuart

ISBN 10: 3639023196 / ISBN 13: 9783639023190

Published by VDM Verlag, 2009

About this Item

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Seller Inventory # ria9783639023190_new

Bibliographic Details

• Title: Business Strategy for the Wine Industry: Developing and designing a strategy for every type of wine producer across a national wine industry
• Publisher: VDM Verlag
• Publication Date: 2009
• Language: English
• ISBN 10: 3639023196
• ISBN 13: 9783639023190
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book presents a multidimensional process for developing a manufacturing strategy for wine producers. This process can be applied to any national industry engaged in wine, goods or service production. The book will be of interest to managers, industry consultants and agriculture and business researchers. The process focuses on the competitive priorities (bases of competition) and key decision areas (business features over which the organisation has control) across the industry. The process commences with a review of prior research, followed by in-depth interviews, an industry expert workshop, a national level survey and follow-up interviews. It determined that 30 different groups existed in the Australian wine industry for whom the priorities and decision-making areas differed significantly. It also found that a larger number of decision areas (23) applied to the industry than were normally considered in the literature (7); suggesting that the decision-making process is not normally sufficiently broad in its consideration of decision areas. The book also presents several strategy decision-making process models incorporating the perspective of priorities and decision areas.

About the Author

Stuart Orr is Professor of Strategic Management at Deakin University in Australia. His research focus is strategic management in which he has published over 30 journal articles plus industry reports, conference papers, invited presentations and media publications. He is also an industry consultant, advisory board member and company director.