But anyone—even first-time entreprenuers—can learn basic concepts that will help them spot issues, ask the right questions, and operate a successful enterprise.

In this business guidebook, you’ll get guidance on launching a business that fits your natural strengths. Learn how to:

• maintain a competitive advantage over time;

• observe the difference between upside risk and

downside risk;

• value customers giving you meaningful feedback; and

• develop a strategic plan to help you succeed.

Lim also touches on key concepts such as cultivating relationships, slashing costs prudently, and developing the right mindset. The appendix contains a series of staff training modules that any organization can adapt for its own use.

"About this title" may belong to another edition of this title.

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